Ironpaper often works with clients to generate leads from a tightly targeted “wish list” of accounts — a strategy often called Account-Based Marketing, or ABM. The advantages of this approach are: Clearer utilization of marketing budget Better sales handoff process (sales were excited about the...
LinkedIn sponsored content is one of the best ways for B2B companies to generate targeted, qualified leads. An agile strategy — that is, one that involves testing, iteration, and scalability — is ideal to get the most return on your LinkedIn investment, and see campaign conversion rates well above...
Business-to-Business (B2B) case studies are a way for companies to showcase the value their solutions provide to clients. The goal is to establish proof and build trust so the prospect feels comfortable progressing down the funnel. Since the solutions behind the B2B company is sometimes...
Blog optimization is key to maintaining consistent traffic and engaging readers. Instead of simply posting and moving on, businesses should take time to optimize each post to ensure user satisfaction. It’s not just new posts that need optimization; older blog posts too should be revisited to ensure...
Article by Kevin Kononenko of Databox Inbound experts use these video tools to make their marketing stand out above competitors. Once you've created a video or planned on conducting a webinar, you need to devise a plan for reaching your target market. You can help your cause enormously by learning...
Building a cadence of publishing with a company blog is only half the battle. Share your blog content on LinkedIn and other platforms where your tech buyers are interacting. Writing and posting quality content is important, but getting people to see the content and then convert is even more...
The B2B buyer today has an unprecedented amount of control of their buying journey. They have the option to peruse Google, white papers, Linkedin, referrals, research organizations, provider websites, forums, specialized directories, trade publications, Twitter, and the like before reaching out to...
Some 42% of marketers told DemandGen they’d been practicing lead nurturing for more than two years. Nevertheless, there's a lot of room for improvement. Savvy marketers are always on the lookout for best practices. Here are some tips on how to improve lead nurturing results. Benefits of lead...
B2B company content can be very hit or miss. Sometimes executives like to discuss topics simply not interesting to the reader. At other times, companies make big announcements via content channels that might not be appropriate for outside readers. So what do buyers say about B2B company content...
Based on a Statista report, “Content marketing in the U.S.,” B2B and B2C marketers may not know exactly what their buyers are thinking. The company interviewed both marketers and consumers to put together this report dissecting content marketing trends in the United States. Given the results, there...