Content is the key for today's lead generation: According to Curata, 74.2% of companies indicate that content marketing increases both lead quality and quantity. But at the same time, a surprising 87% of B2B marketers struggle to produce content that they find truly engages their buyers...
Colocation companies use efficiency and adaptability to meet the needs of their customers. These attributes need to be communicated alongside other distinct value points for colocation inbound marketing, lead generation, and sales generation efforts. Understanding The Colocation Market Small,...
The digital market is a disruptive force. With the majority of us carrying a computer around in our pockets in the form of a smartphone, the power has shifted from seller to buyer. Digital marketing is evolving as the digital landscape changes how we market and sell. Marketing builds relationships...
Customer experience is such a catchphrase in marketing today it even gets its own trendy acronym: CX. Improving customer experience requires integration, collaboration, data analysis and more. Companies focused on maximizing satisfaction, with regard to the entire customer journey, have the...
Buyers today have more power to do their own research and search for alternatives before even interacting with a salesperson. This is exactly why inbound marketing matters. With a focus on attracting, informing, converting, and nurturing prospects, inbound marketing meets customers where they are,...
Judging by the Bureau of Labor Statistics, the majority of Information Technology (IT) service companies are small (10 - 99 workers) or even micro-sized establishments. Yet, the demands for differentiation, marketing effectiveness, and sales are increasing and forcing IT service companies to...
Email marketing has legs. Doubters could consult an Exhibitor study showing 50% of trade show marketers and exhibitors planned to increase spending on this marketing medium in 2016. These other email marketing statistics and trends should also help prove “you’ve got mail” marketing remains popular....
B2B marketing statistics and trends illustrate the global B2B marketing industry is still going strong. It's predicted to grow annually through 2018. Digital, in particular, will continue to garner attention with a 12.9% compound annual growth rate (CAGR), per PwC. B2B Marketing Budgets In 2014...
Content is still king. Inbound marketing requires quality content to drive traffic, visibility and leads. Content needs to exist for each stage of the buying process. So, when asked “Does web content have an ROI?” illustrate the return on investment with these metrics demonstrating conversion and...
There is growing demand for software and cloud services, such as file sharing, online backup, storage, payroll, HR, accounting softwares, and more. The opportunities for enterprise software are countless. The software-as-a-service (SaaS) market is poised to top $112.8 billion by 2019, according to...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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