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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Lead generation tips for IT service companies

Judging by Bureau of Labor Statistics, the majority of Information Technology (IT) service companies are small (10 - 99 workers) or even micro-sized establishments.  Yet, the demands for...

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Online Marketing Trends 2016 to 2017

Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017....

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6 Benefits of Microsites

Marketers understand the value of focusing on specific campaign goals. A microsite represents one more way to do this effectively. For many brands, their primary website represents a political hurdle...

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Startup Marketing Plan Essentials

Inbound marketing works well for startups for many reasons: lower customer acquisition costs compared to traditional advertising, wider audience reach, shortened sales cycle and more. Grow a startup...

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How to increase lead generation with a focused call-to-action (CTA)

Whether the phenomenon is deemed the choice paradox or analysis paralysis, most people have experienced an inability to decide when confronted with too many options. Marketers aim to appeal to an...

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How to make SEO-friendly blog articles

Organic search can be a powerful driver of leads.  For many inbound marketers, search engine optimization (SEO) is a vital channel for lead generation, brand visibility and sales nurturing--and blogs...

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iOS Mobile Market Stats — Understanding the Apple Audience

Even before the great earbud controversy of 2016, Apple was facing steep competition for global mobile market share. This article’s collection of iOS mobile market stats are telling about the 1...

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Best Practices for IT Value-Added Reseller Company Websites

In an ever-evolving landscape roiled by big data, mobile, turn-key applications, and cloud computing, value-added resellers (VARs) are forced to reinvent themselves as broad IT solution providers....

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5 Best Practices for IT Websites

Spending on worldwide information technology continues to grow with IDC predicting the market will reach $2.252,9 billion this year and $2,461.1 billion by 2019. That’s a lot of market share up for...

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How website redesign drove measurable business value for a leading artificial intelligence company.

An Ironpaper Client Success Story. Arago (www.arago.co) has an underlying mission to give people back the time they are currently spending in mindless processes—helping to drive more value from human...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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