B2B Articles

B2B Marketing Insights

Lead Generation

Free Two-Column HubSpot Landing Page Lead Generation Template by Ironpaper

We are introducing a HubSpot landing page template that is free to download via the HubSpot Marketplace. This two-column template was designed to help B2B companies seeking to quickly improve lead generation efforts get up-and-running quickly and hassle-free. Quick Instructions for Using the...

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B2B

Benefits of Website Personalization for Lead Generation: 15+ Stats that Prove it’s Necessary

Personalization helps websites perform their job more effectively. Think about websites in the B2C realm such as Netflix and Amazon that offer highly-personalized experiences; these sites thrive because they cater to the needs and wants of their users. The same is true for B2B websites....

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Web design

9 Most Common Problems With Website Design Projects (And How to Fix Them)

This article outlines the common shortcomings of website design projects based on the feedback from clients, project leads, and agency owners. The goal of this article is to outline common issues that arise during the course of a website project that are preventable. 1.) Too many decision makers....

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SEO

Does Load Time Impact SEO?

The speed of a website or web page to completely load in a browser is a significant factor in SEO. For context, page load time (or page speed) is the time it takes to fully display the content on a specific page. For companies wishing to improve their ranking in organic search, improving website...

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SEO

Does HubSpot Work With WordPress? -- Using HubSpot with WordPress. A Quick Guide.

We get this question a lot. It's not surprising considering both platforms (HubSpot and WordPress) are the top in their respective areas of focus. WordPress is, by far, the most popular CMS in the world and is used by nearly 75 million websites. WordPress powers 25% of the world's websites, and...

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B2B

How to Generate Leads for Software Development Projects

The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations get labeled as spammers. To sustainably grow your...

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B2B

5 Smart Web Design Tips for Software Companies

Editor's note: This post was originally published in 2013 and has been updated July 2017 for new best practices and freshness. Software and technology companies use their websites as a central hub and conversion tool for marketing campaigns. In order to compete, your software website must provide...

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B2B

7 Crucial Metrics to Measure in a Digital Marketing Audit

Is your website measurably driving B2B lead generation, increasing sales opportunities, and deepening engagement with your target prospects? If not, when was the last time you conducted a digital marketing audit? It's critical to assess web performance and identify your strengths, weaknesses, and...

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B2B

4 Major Business Goals You Can Achieve With a Website Redesign

In the early days of business websites, it was enough to present a static “brochure” online: A quick overview of your business with contact information. But with today’s tools and technologies — like marketing automation, analytics platforms, and digital advertising — your website redesign can...

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SEO

What is Microdata, and How Can it Help My SEO Ranking?

If you're really savvy with SEO, you know that there are different techniques to get your website found in search engines. Many marketers are most comfortable with on-page SEO: creating content for keywords, then optimizing that content (like adding header tags, alt text, etc.) to be crawled in...

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Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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