eyeIcon

B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

, , , , , , , ,

Why Do B2B Digital Marketing Plans Fail?

What causes B2B digital marketing plans to fail? Sometimes even a well-executed marketing plan fails. When this happens, teams should dissect what went wrong to prevent failure from happening again...

rightArrow

, , , , , , ,

20+ Sales Statistics that Matter for 2018

Sales tactics have changed over the past few years. Companies that have shifted from intensively relying on cold prospecting to improving on inbound tactics and lead nurturing to be more competitive...

rightArrow

, , , , , , , , , ,

Top 5 Most Common B2B Marketing Mistakes

Learning from both success as well as failure is essential for modern day marketers. To this purpose, we share our perspective on the top 5 most common B2B marketing mistakes. These lessons we...

rightArrow

, , , , , , , , , , , ,

Top Strategies to Manage Marketing Data Overload And Increase Success Rates

Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing...

rightArrow

, , , ,

Digital Advertising Trends and Forecasts to Watch in 2017

What are the major digital advertising trends today? We've assessed some brand new reports to bring you important trends, tactics, and industry statistics for 2017 and beyond. Digital Advertising...

rightArrow

, , , , ,

HubSpot Campaign Best Practices for Success

HubSpot is a powerful marketing automation software. So as you plan your next big marketing idea, you want to use HubSpot campaign best practices to truly take advantage of this tool: Marketing...

rightArrow

, , , , ,

7 Benefits of Workflow Automation on Your Lead Nurturing ROI

Workflow automation is the process of automating a repetitive task, so it's done automatically, not manually. And by using an automation tool like HubSpot or Marketo, you cut resources and time out...

rightArrow

, , , ,

Marketing Data is the Next Big Opportunity for IoT. Here's Why.

IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies,...

rightArrow

, , , , , , ,

How to Use Marketing Data for B2B Company Growth

Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing...

rightArrow

, , , , , , , ,

20+ Content Marketing Statistics, and What They Mean for You

Editor's Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey...

rightArrow

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin