This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search campaigns instead. Search Advertising, at an...
Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from digital data with these best data analytics practices for CMOs. “The most powerful data you have is...
Inbound marketers spend many hours generating content to raise awareness, nurture leads, convert sales, and encourage brand advocacy. Inbound focuses heavily on making content a key ingredient for driving engagement, advocacy, and customer acquisition. For many teams, content management can get out...
The digital market is a disruptive force. With the majority of us carrying a computer around in our pockets in the form of a smartphone, the power has shifted from seller to buyer. Digital marketing is evolving as the digital landscape changes how we market and sell. Marketing builds relationships...
Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017. Personalized user experiences Marketing personalization is becoming increasingly important for...
Facebook this year announced it is putting drones and satellites in the air over developing countries to help bring its social network to new populations. After all, in the US, its saturation is already pretty high (59.17%). These other Facebook marketing stats and trends further suggest there are...
Some 85% of manufacturer marketers use content in their marketing efforts, according to the 2017 Manufacturing Content Marketing (MCM). The Content Marketing Institute (CMI) and MarketingProfs report highlight valuable trends to guide content marketing strategy for manufacturering companies....
“Did you watch ___?” has long been a conversation starter in the office break room or at a cocktail party. Americans today have even more options with which to fill in that blank, though. Media is increasingly fragmented in today's market. Adults in the US receive an average of 206 television...
B2B marketing statistics and trends illustrate the global B2B marketing industry is still going strong. It's predicted to grow annually through 2018. Digital, in particular, will continue to garner attention with a 12.9% compound annual growth rate (CAGR), per PwC. B2B Marketing Budgets In 2014...
Home automation is no longer the stuff of science fiction. Instead, we see Alec Baldwin on TV planning a party with the help of Alexa, while the latest iOS update for iPhones offered a default smart home app. Certainly smart home market size trends and projections suggest this is no passing fad....
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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