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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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iOS Mobile Market Stats — Understanding the Apple Audience

Even before the great earbud controversy of 2016, Apple was facing steep competition for global mobile market share. This article’s collection of iOS mobile market stats are telling about the 1...

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Do lead lists work? Why buying leads can harm your business.

Do lead lists work? Not if you measure success by leads generated, sales conversions, or the prospects' positive experience. Lead lists don't help build relationships. Here are some other ways buying...

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IT as a Service — Cloud Market Insights [Report]

More businesses today are embracing IT as a service (ITaaS) and cloud environments, says a new McKinsey & Company report. “In the next three years, enterprises will make a fundamental shift from...

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Why is Customer Retention Important?

The 20% of your customer base that are loyal customers drive an additional 80% of business. — Gartner With all the attention paid to lead generation and sales nurturing, it is easy to lose sight of...

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IT Market Statistics and Trends

The information technology sector has an important cascading effect on the global economy. Generating revenue and employing workers at a relatively high median wage, the IT sector also helps other...

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Is Online Fundraising Effective?

There are more donors and donor dollars out there. The Association of Fundraising Professionals reported a 2% gain in net donors from 2014 - 2015 and 5.3% gain in dollars donated in the same period....

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Nonprofit Marketing KPIs — Metrics That Matter

It’s easy to tout Key Performance Indicator (KPI) analysis to prove you’re getting the job done. Yet smart marketers in nonprofit marketing know that the more important gauge of success is KPIs...

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Machine Learning Market Statistics

The global cognitive computing market is expected to reach $12.5 billion in 2019, up from 2.5 billion in 2014, at a CAGR of 38%. — Research and Markets Cognitive computing is another way of...

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Do Trade Shows Improve Sales?

There is always another trade show to sponsor or attend, and the costs add up quickly. The question is “do trade shows improve sales?” In a survey of 100 business owners and marketing managers, 44%...

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Nonprofit Sector Stats & Trends in the Nonprofit Industry

The nonprofit sector is experiencing several transformative shifts bringing new challenges and opportunities. The biggest among these are the changing demographics of givers, tumultuous economic and...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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