B2B articles on marketing

B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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4 Content Analytics You Should Analyze for Better Results

Content marketers write so frequently that sometimes they forget to stop and check out their content analytics, to track what works and what doesn’t. In 2015, the B2B marketers in this survey...

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Marketing Your B2B Technology Company? You Need These Tools

As a B2B technology marketer, you no doubt want the best tools to measure, boost, and grow your marketing efforts. Thankfully, we live in an era of innovative marketing tech. And you can invest in...

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4 Ways HubSpot Workflows Will Nurture Your Leads Better

HubSpot is an incredible tool for lead nurturing. But few marketers know how to use HubSpot workflows to their full capabilities. Why not use all the tools in your toolkit? Here, we'll show you the...

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How to Define Buyer Lifecycle Stages

Phrases such as “buyer’s journey” and “customer lifecycle” are recurring buzzwords in marketing today. Yet how many marketers know how to clearly define buyer lifecycle stages? According to B2B...

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Closed Loop Marketing Tactics for Nonprofits

Closed loop marketing aligns marketing and sales to share information and insights in a closed feedback loop. But it's not just a tactic for B2B marketing teams: For nonprofits, closed loop marketing...

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Website Metrics That are Critical to Sales Growth (And Measuring Website ROI)

According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic.  But which website metrics are these SMEs monitoring — and do they really...

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The Growth of eServices: Stats and Trends

With mobile devices within easy reach of many customers, eServices are on the rise. Global revenue in the eServices market is expected to hit $106,977 million in 2017. The growth of eServices is...

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Benefits of Marketing Automation

Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers...

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Search Advertising Statistics and Trends

This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising,...

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Best Data Analytics Practices for CMOs

Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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