Researchers usually undermine hype. Yet, recent studies weighing the potential impact of the Internet of Things (IoT) are consistently feeding the excitement. Before we get into the numbers — and there are many to share — here’s a quick primer on what we mean when we say Internet of Things. The...
The key to selling anything is to gain trust and build tight relationships. The stakes are much higher in a B2B context because the customers are often thinking about long-term solutions to make their businesses more efficient. Therefore, to be successful, you must build strong relationships with...
A Simple Marketing Checklist for New Product Launches Marketing requires a mix of smart, goal-driven strategy and data-driven, adaptive execution. Having a solid plan in place prior to your marketing product or offer launch can yield far better results than well-executed marketing materials with no...
Marketers have traditionally focused on three steps in the buying process, but with the advent of the web, a forth stage has emerged as a significant influencer on the buying process. In the first step, known as "stimulus," potential customers are prompted to seek out a product, usually by...
Lead scoring involves separating high-quality leads that are almost ready to buy from leads that either aren’t yet ready to make a purchasing decision or will never become customers. Only the high-quality leads are sent to sales, ensuring that the sales team only invests their limited time and...
Seeing as the marketing world is a buzz with talk of Google Tag Manager, or GTM, we’ve created the following resource to summarize what GTM Is, why it’s important, and the eight key benefits it offers to your organization. What is Google Tag Manager? Google Tag Manager is a free tool that...
Statistics relevant to web design planning in 2015 Editor's note: You can view the up-to-date article, Web Design Statistics for 2017, here. This article features a collection of statistics relevant to the field of web design in 2015. We looked for statistics from surveys, studies, and industry...
The internet of things is already upon us. To be convinced of this, all one has to do is visit an Apple Store and browse the connected home section to see IoT permutations made for consumer play. The internet of things is simultaneously hyper-local and global, and its implications for business are...
Dark social channels may have more of an influence on your prospective buyers that you might imagine. These traditionally hidden spots carry great influence and sometimes live in the gaps of what marketing and social analytics tools are able to track. Dark social channels are forms of social...
Amassing a large amount of data shouldn’t just be the goal of digital marketing programs or campaigns – analyzing that data is a large part of the online marketing field. Unfortunately, 37 percent of companies that took part in a survey regarding online marketing revealed that they are in desperate...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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