By Daniel Traicoff, Digital Marketer, and Chantel Hall, Marketing Content Specialist Last week Google hosted Search On 22, an annual event that covers updates and new features in their search engine. This year’s topics emphasized making search more natural and intuitive. For B2B marketers who want...
Your company website is often the visitor's first impression of your business, so it must work to grab their attention and convince them to take action. If your site is not generating leads, driving sales, and increasing conversions, it's not doing its job. Figuring out why your website is not...
Creating a new website or updating your existing site can seem like a daunting task. Partnering with the right developer, however, can make this process painless. Asking for referrals and reviewing the developer’s work are two crucial steps in the process, but it’s also essential to ask the right...
The IT services industry must grapple with growing competition. From other providers to the evolving self-help SaaS industry, competitors come in all shapes and sizes. There is also enormous opportunity in the IT services industry. Gartner predicts that worldwide IT spending will grow 6.2% in 2021....
A lean approach to your website design process has the advantage of letting you launch quickly and iterate over time, rather than investing a huge budget up-front in a time-consuming project that may or may not be successful. The lean style focuses on quick speed-to-market and testing gradually for...
Both landing pages and a strong homepage are necessary for your digital marketing strategy and website presence. But what is the difference between the two? It's a great question and one we can answer in a few different ways. In the landing page vs. homepage debate, landing pages are ultimately...
Your homepage is often the first impression many prospects will see of your company. Sure, they may click an advertisement or find you through a social media post — but your website homepage is your major chance to own the buyer’s journey and build a dialogue all about your buyer’s problems, goals,...
Making an impact online doesn’t need to come from flashy, yearly redesigns. You don’t even need the latest web trends or a fresh branding package. Simple optimizations can make your B2B website more impactful. We call these quick wins “low hanging fruit.” Think of small changes for a big return....
While it’s always nice to get a “facelift” on your website and a fresh new look, redesigning a website is about so much more than branding and visual appeal. Your website should be a tool for lead generation and sales -- something to drive new leads in the door. So engaging your target audience is...
Launching a new website for a business can be a hectic period with competing stakeholder agendas. Within this launch period, it’s important to remember to focus on performance goals. SEO should be included as part of these goals. Based on our observations, we continue to see the same mistakes occur...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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